Out competing competition
The only
survival leeway in business today is to outcompete your competitors. The
monopoly tradition of finding a niche to monopolize is taking the dinosaur
road, and soon it will be no more.
Therefore to
remain relevant and competitive in the modern market is by creating a
competitive edge to cut on your competitors. This article will concentrate much
on the service quality as a way of outcompeting the competitors.
The market
has grown and globalization is making it easy to find everything you want by
clicking a mouse. Factually this means we are operating in a global market
wherever you are. Competition globally is tough and that is the reason why most
business are failing today, they cannot cope with global competition, so they
decide to move out. This article is about keeping clients.
Brand Building
Today, brand
building is crucial as opposed to ancient business running, ancient businesses
were relaxing and building a brand was automatic as they provide their products
in the market. Globalization and increased competition can’t allow that
nowadays. You need to inform people and your prospective clientele that you are
also in the market, and most importantly convincing them you can provide the service
better than where they are getting.
Branding
building can be costly because it’s a time of taking people away from where
they were, so probably you have to prove by fetching from the business pocket
but expecting little return, it is a foundation stage of any business. However brand is the the easiest to destroy, within seconds a brand that was built in five years can be destroyed.
First impression
First
impression is key in winning clients from competitors, there are several
factors that are bundled in measuring first impression.
Welcome
Your welcome
of new and existing clients into your business must surely presents a welcome,
a client must feel relevant and needed in your warm welcome, people tend to
welcome with an unwelcome face.
Language
The language
used in business must be business language, even if you know the client from
social circles, when in business it must be business language.
Service
As said
above though you might know the client socially, serve the client as a client
not as a friend, when out of business doors that’s where you can call names and
do your funnies as friends, people tend to lose professionalism when such a
scenario happens. Don’t take long with a client, he/she will note your
weaknesses as an individual and or organisational loopholes.
Farewell
Your farewell
should be earlier than client’s expectation, your service must be professional,
friendly, faster and accurate. The client must feel like turning back even if
he/she doesn’t have any business just to re-experience your sweet service.
Note: a
person who serves clients must be cautious, low errors, fast service, keeping
professionalism and accuracy. These features must be studied before one is put
on a customer facing position.
Contact killmore
for business coaching on killmore.muts@gmail.com
