Out Competing Competitors

Out competing competition

The only survival leeway in business today is to outcompete your competitors. The monopoly tradition of finding a niche to monopolize is taking the dinosaur road, and soon it will be no more.

Therefore to remain relevant and competitive in the modern market is by creating a competitive edge to cut on your competitors. This article will concentrate much on the service quality as a way of outcompeting the competitors.

The market has grown and globalization is making it easy to find everything you want by clicking a mouse. Factually this means we are operating in a global market wherever you are. Competition globally is tough and that is the reason why most business are failing today, they cannot cope with global competition, so they decide to move out. This article is about keeping clients.

Brand Building

Today, brand building is crucial as opposed to ancient business running, ancient businesses were relaxing and building a brand was automatic as they provide their products in the market. Globalization and increased competition can’t allow that nowadays. You need to inform people and your prospective clientele that you are also in the market, and most importantly convincing them you can provide the service better than where they are getting.

Branding building can be costly because it’s a time of taking people away from where they were, so probably you have to prove by fetching from the business pocket but expecting little return, it is a foundation stage of any business. However brand is the the easiest to destroy, within seconds a brand that was built in five years can be destroyed.

First impression

First impression is key in winning clients from competitors, there are several factors that are bundled in measuring first impression.

Welcome

Your welcome of new and existing clients into your business must surely presents a welcome, a client must feel relevant and needed in your warm welcome, people tend to welcome with an unwelcome face.

Language

The language used in business must be business language, even if you know the client from social circles, when in business it must be business language.

Service

As said above though you might know the client socially, serve the client as a client not as a friend, when out of business doors that’s where you can call names and do your funnies as friends, people tend to lose professionalism when such a scenario happens. Don’t take long with a client, he/she will note your weaknesses as an individual and or organisational loopholes.

Farewell

Your farewell should be earlier than client’s expectation, your service must be professional, friendly, faster and accurate. The client must feel like turning back even if he/she doesn’t have any business just to re-experience your sweet service.

Note: a person who serves clients must be cautious, low errors, fast service, keeping professionalism and accuracy. These features must be studied before one is put on a customer facing position.

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